Websauce / Applied intelligence

AI on your mind?
Let’s make it real.

Frontier models.
Real-world usefulness.

Bring the ambitious idea, the awkward workflow or the thing your software cannot do yet. We bring product thinking, design and custom AI engineering to turn it into something you can use.

For founders, growing businesses and teams inside larger organisations. Start with one worthwhile problem. Build the right system around it.

Tell us what’s on your mind
How we build / From brief to delivery
01 / The brief & the boundary

Connect your team's approved knowledge.

Define the source material, the task and the people using the system.

Source material & scope
The possibilities / A practical service map

More than a chatbot.
A way forward.

Bring us the ambitious brief. From the first feasibility question to a working product, we shape the right engagement around your data, your team and the result that matters.

14 capabilities shown

Enterprise

AI strategy & feasibility

Find the use case worth funding.

  • Workflow and opportunity mapping
  • Build-versus-buy assessment
  • Model and vendor selection
  • Cost, risk and rollout planning

The deliverable

A prioritised opportunity map, technical spike and pilot specification.

What we test

A baseline, a testable success criterion and an agreed operating budget.

What it needs

Start with one team, a workflow owner and representative examples. Discovery can conclude that AI is not the right solution.

Discuss this use case
Product

AI-native products & copilots

A new capability. A considered experience.

  • Customer-facing AI features
  • Internal role-specific copilots
  • Multimodal product interfaces
  • Conversational onboarding and forms

The deliverable

A working product slice, interaction design and a path to integration.

What we test

Task completion, user acceptance, latency and cost per useful result.

What it needs

The model is one part of the product. Permissions, interface states and non-AI fallbacks are scoped with it.

Discuss this use case
Operations

Knowledge & research systems

Make the right answer easier to find.

  • Permission-aware internal search
  • Document-grounded assistants (RAG)
  • Source-linked research briefs
  • Policy and support knowledge tools

The deliverable

An indexed knowledge workflow with source references and access controls.

What we test

Retrieval quality, grounded answer accuracy and correct abstention.

What it needs

Requires authorised, maintained source material. Citations help review; they are not a guarantee that an answer is correct.

Discuss this use case
Operations

Document intelligence

From a pile of files to a reviewable decision.

  • Invoice and purchase-order extraction
  • Document classification and routing
  • Contract comparison for reviewers
  • PDF, image and table processing

The deliverable

Structured extraction, validation rules and an exception-review queue.

What we test

Field-level accuracy, exception rate and reviewer time.

What it needs

Humans approve consequential decisions. Legal, financial and regulated use requires qualified domain review.

Discuss this use case
Operations

Agents & connected workflows

Help the work move, with clear boundaries.

  • CRM and helpdesk assistants
  • Research-to-report workflows
  • Approved email and calendar actions
  • API, tool and MCP integrations

The deliverable

A bounded workflow with permissions, approval steps and execution history.

What we test

Successful tasks, unsafe-action blocks, retries and recovery time.

What it needs

Writes, messages, purchases and irreversible actions need explicit permission. API integrations are preferred over brittle browser automation.

Discuss this use case
Product

Conversational & voice experiences

Make software easier to talk to.

  • Web and WhatsApp assistants
  • Voice-led enquiry and scheduling
  • Multilingual support experiences
  • Agent-assist summaries and handoffs

The deliverable

A consent-aware conversation flow with escalation to a person.

What we test

Resolution quality, successful handoffs and response latency.

What it needs

Business messaging, telephony, language QA, consent and usage charges are assessed separately. No undisclosed impersonation or unsolicited calling.

Discuss this use case
Product

Commerce & customer intelligence

Turn a catalogue into a useful conversation.

  • Semantic and visual product search
  • Guided discovery and recommendations
  • Product comparison assistants
  • Support triage and catalogue enrichment

The deliverable

A customer journey connected to approved product and policy data.

What we test

Search success, relevant recommendations and qualified next steps.

What it needs

Availability, prices and offers come from authoritative systems. Transaction actions remain controlled and testable.

Discuss this use case
Creative

Creative production systems

Your product in. A campaign world out.

  • Anna AI product imagery pilots
  • Brand-guided campaign variations
  • Catalogue and social content systems
  • Reviewed localisation and adaptation

The deliverable

An art-directed, reviewed asset pack and a repeatable production workflow.

What we test

Product fidelity, approval rate, revision effort and usable output.

What it needs

Rights, likenesses, product details and claims are checked before publication. Publication follows your team’s approval.

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Creative

Content & editorial workflows

A clear voice, at every touchpoint.

  • Website and landing-page copy
  • Search-led editorial planning
  • Source-grounded content assistants
  • Brand voice and review systems

The deliverable

A messaging system, useful content and a human editorial workflow.

What we test

Accuracy, editorial acceptance and qualified reader actions.

What it needs

No fabricated expertise, reviews or bulk search spam. Rankings and revenue are not guaranteed.

Discuss this use case
Product

Vision & multimodal tools

Work with more than words.

  • Image tagging and asset retrieval
  • Visual product matching
  • Screenshot and document understanding
  • Inspection-assist prototypes

The deliverable

A task-specific prototype tested on a representative labelled sample.

What we test

Precision, recall and error patterns across real operating conditions.

What it needs

Data quality and domain expertise determine feasibility. Safety-critical inspection, surveillance and biometric use need additional specialist review.

Discuss this use case
Operations

Analytics & predictive applications

Make information easier to act on.

  • Natural-language reporting
  • Forecasting feasibility studies
  • Demand and inventory decision support
  • Anomaly detection and review

The deliverable

A validated analytical workflow with traceable calculations and baselines.

What we test

Performance against a simple baseline, drift and decision usefulness.

What it needs

Requires suitable historical data and a domain owner. Predictions are uncertain; material business decisions remain reviewable.

Discuss this use case
Enterprise

Model adaptation & private deployment

Choose the smallest system that does the job.

  • Model comparisons and routing
  • Task-specific fine-tuning assessment
  • Open-weight model feasibility
  • Private cloud and data-boundary design

The deliverable

A benchmark, deployment recommendation and scoped implementation plan.

What we test

Quality, latency, access requirements and total operating cost.

What it needs

Fine-tuning and self-hosting are justified by evidence, not sold by default. GPU infrastructure and specialised model work are separately scoped; no foundation-model research claim.

Discuss this use case
Enterprise

AI evaluation & production hardening

Know where it works. Know where it breaks.

  • Task-specific evaluation datasets
  • Prompt-injection and misuse testing
  • Monitoring, budgets and rate limits
  • Fallback, rollback and incident design

The deliverable

An acceptance suite, operational controls and a documented release checklist.

What we test

Regressions caught, failure recovery and cost per accepted result.

What it needs

Controls reduce risk; they do not make an AI system infallible. Independent audits or certifications are separate specialist engagements.

Discuss this use case
Enterprise

Team enablement & adoption

Give your people a system they can own.

  • Leadership opportunity workshops
  • Role-specific working sessions
  • Approved-tool and data guidance
  • Handover, playbooks and training

The deliverable

Practical workflows, documentation and a team-ready handover.

What we test

Adoption, independent task completion and supported exception handling.

What it needs

Training is grounded in your work and policies. Organisation-wide change programmes require the appropriate internal owners and agreed capacity.

Discuss this use case
For larger teams

Start with a sharp brief.
Not a vague transformation.

Ambition, with the important details attached.

We select the right models, integrations and infrastructure for your workflow. Each engagement defines usage costs, access, review checkpoints, support and ownership before delivery.

Scope an AI engagement
Built here / Evidence at the right scale

Our products keep
the questions honest.